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Personalization settings & cookies

We use cookies to support personalization settings that let you choose how to use Google, even when you’re signed out. You can change your settings anytime by visiting g.co/privacytools. You can also review our Privacy Policy to learn how Google uses information generated as you use Google services.

Search customization

Get more relevant results and recommendations by using your Google searches from this browser.

YouTube History

Get features like tailored video recommendations and a customized homepage. This setting uses your activity on YouTube, like videos you watch and things you search for.

Ad personalization

Have Google show you tailored ads in Search, YouTube, and across the web that are based on your activity, like things you search for on Google and videos you watch on YouTube.


Ad personalization on Google Search

See more relevant ads when you’re using Google Search


Ad personalization on YouTube & across the web

See more relevant ads on YouTube and on sites across the web that use Google services to show ads

Managing cookies in your browser

Cookies allow websites to make your Internet experience better. For example, when you set a default language on a website, cookies help the site remember your choice.

You can block some or all cookies, but this can cause certain features across the web to stop working. For example, many websites require cookies to be turned on when you want to sign in. To manage cookies in Chrome:

  • From the Chrome menu icon choose Settings.
  • From the Privacy and security section choose Cookies and other site data.

Managing data Google Analytics collects on sites you visit

Website owners use data collected by Google Analytics to make their sites work better. You can opt out of this data collection by downloading and installing a browser add-on.

About cookies

We rely on cookies to remember your settings and other preferences. We also use cookies to
  • deliver, maintain, and improve our services and ads
  • personalize content and ads based on your activity in Google services (depending on your settings)
  • conduct analytics and measurement